Rethink Price, ZEP-RE Urges Insurers Ahead Of East Africa Insuretech Forum

ZEP-RE has challenged players in the insurance sector to rethink their predatory pricing strategies as it is hampering the growth of the...


Rethink Price, ZEP-RE Urges Insurers Ahead Of East Africa Insuretech Forum
Laura Chite, CEO CIO EAst Africa (Left) exchanges a sponsorship document with Hope Murera, CEO ZEP-RE (Right) during the inaugural regional Insuretech Forum hosted in Nairobi

ZEP-RE has challenged players in the insurance sector to rethink their predatory pricing strategies as it is hampering the growth of the insurance sector with the novel coronavirus.

Speaking at a CEO webinar organized by the ZEP-RE Academy, the training arm of the regional Reinsurer in partnership with McKinsey & Company to assess the impact of COVID-19 in the insurance industry in Kenya and selected African countries, ZEP-RE Chief Executive Officer, Hope Murera, said that the industry had recorded a steady decline in underwriting revenues for the past five years, which is likely to be exacerbated by the Coronavirus pandemic.

“In Kenya, for instance, the industry recorded close to KSh3 billion in underwriting losses in 2019 as a result of the sector’s sluggish growth, low insurance penetration, and price undercutting among other factors,” she said.


As a response to the declining underwriting revenues, Murera noted that most players have resorted to growing investment incomes as a safety-net, a situation she said is likely to worsen as a result of the negative impact of the COVID-19 pandemic, which has adversely affected key sectors of the economy – including the investment options.

She implored industry players to adapt the use of technology in product development and distribution mechanisms which have become even more critical in these unprecedented times, adding that it would be counterproductive for any organisation to ignore technology in its overall growth plan.

“For instance, ZEP-RE has reinvented the operating model of ZEP-RE academy in response to the challenges posed by the pandemic to continue delivery of its training programs by adapting to online training solutions since April 2020. This innovation has resulted in an increase in the number of insurance professionals trained ten-fold, covering more countries at a fraction of the cost compared to the face-face training model which was being used pre-Covid 19,” Murera intimated.


From its research, McKinsey & Company observed that there has been increased adoption of technology by consumers in Kenya as a result of the pandemic and that most consumers in Kenya expect to increase the use of digital and mobile financial services even after the crisis ends.

“This means that digitization for customers, processes, intermediaries, and employees is now more important than ever before,” said Clayton Hall,  Engagement Manager at McKinsey & Company, based in South Africa.

Ms. Murera noted that ZEP-RE had partnered with McKinsey to create awareness on digital transformation in the insurance sector, in addition to engaging regulators through annual regulators’ forum, hosting CEO breakfasts and insuretech summits, and working closely with tech developers to come up with Apps for the industry to improve insurance technical pricing capacity.

“We have also augmented our training offering through the ZEP-RE academy to improve technical skills in risk management, underwriting and pricing and other areas,” Murera added.


Downstream impacts

Murera said the negative impact of COVID-19 in key economic sectors such as property, infrastructure development, tourism & hospitality, trade (export & import), and general business operation challenges were likely to affect the performance of the insurance sector adversely in the short term.

“Layoffs, infrastructure projects suspension, closures of hotels & lodges, the slowdown in imports & exports, and reduced spending on insurance by organizations are already having negative effects on the prospects for our sector,” Ms. Murera said.

CIO East Africa shall, in the same spirit, host the second regional insuretech forum on 26th August 2020 to discourse how insurers will rethink their business and operating models, and customer engagement methods in order to maintain and gain market relevance in the face of the pandemic that has brought with it massive technological disruption.

In its analysis of the impact of the pandemic, McKinsey notes that the pandemic has already resulted in a slowdown in the overall economic growth in Kenya, South Africa, Nigeria, and Morocco (countries sampled), with the potential of a recession in some countries.

“The slowdown is acute in hard-hit sectors such as tourism. Also, many SMEs are under significant cost pressure, even facing the potential of closures and bankruptcies. There have also been lower productivities and job losses, particularly for the non-essential sectors. From our assessment about 150M jobs are at serious risk across the continent,” said Mr. Kartik Jayaram, a senior partner at McKinsey & Company based in Nairobi.

Click on the vided link to register for the upcoming regional insuretech summit.


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