YouTube knows how to start throwing their muscle around. Arguably one of the largest streaming sites in the world, they are now planning to pay $100 million to creators who use YouTube Shorts, its TikTok competitor, throughout the next year. The goal is to encourage creators to pick up and continually post to its new service.
Exactly how much creators can earn is still up in the air. YouTube says that it’ll reach out to creators on a monthly basis, looking for people with the most engagement and views. “Thousands” of creators could get paid each month, YouTube says, and basically anyone who posts to Shorts is eligible. The one caveat is that their videos have to be original content, and, of course, abide by YouTube’s community guidelines.
In recent times, a number of other social media companies have taken the same approach to encouraging creators to stick with their platform. TikTok launched a $200 million creators fund in July 2020, and Snapchat paid out $1 million per day for a period of time after its TikTok competitor, Spotlight, launched in November 2020. Also, something to note is how every social media company is taking aim at TikTok, everyone wants a spoil of their shares.
Payments will be available in the US and India — the two regions Shorts has launched — to start, but YouTube plans to expand its availability as it rolls out the service to more regions. There’s no specific date yet for when YouTube will start offering payments. YouTube says the fund will last from its start this year through some point in 2022.
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