Think with Google has launched its Sub-Saharan Africa website to help marketers on the continent get the locally relevant insights they need.
“Think with Google Sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly changing marketplace. It provides data, a deeper understanding and perspectives specifically crafted for marketers and business people in the region,” says Asha Patel, Head of Google SMB Marketing for Sub-Saharan Africa.
Think with Google features insights and case studies from African organisations and marketers working with Google.
Whether it’s making smartphone advertising work or driving viewership, changing behaviour, like KCB Bank did, understanding how much presales behaviour happens online, or simply trying to make things work better as Jumia did, the online space in Sub-Saharan Africa is incredibly diverse and dynamic, and making sense of it and the opportunity it presents is a challenge.
Think with Google aims to help marketers stay abreast of this rapidly changing environment, and provides the data and insights they need to drive better decision-making noted Patel. The website also intends to inspire marketers to think in different ways about the brands they represent, the ways in which they communicate with their consumers, and to help them come to grips with the latest digital marketing tools that are available.
Think with Google launched in 2013 as Think Insights in a bid to give marketers insights into consumer and cultural trends based on Google’s huge bank of data and has since become a resource hub for marketers globally.
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