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How the traditional marketing mix can assist in your digital marketing...

The most successful marketing campaigns use a mix of digital and traditional marketing. A digital marketing approach may work for a specific campaign, but...

Facebook launches its 1st Africa fact-checking programme in Kenya

Facebook has announced the launch of Third-Party Fact-Checking to help assess the accuracy of news in Kenya, and reduce the spread of misinformation, whilst...

10 ways to grow your customer base

Your customers are essential to your business’ success. And the more customers you have, the more sales and profit you’ll make. Your focus and time...

Uganda Government set to impose new taxes on social media platforms

The Ugandan Government is set to impose new taxes on social media platforms such as WhatsApp, Facebook, Twitter, Skype and Viber to stop what...

Instagram introduces direct messages for live videos

Instagram has introduced a new feature to its photo-sharing application, which allows users to share live videos via direct messages. This was announced through a...

Fake news ‘as a service’ on the rise

New research indicates that criminals are increasingly exploiting the growth of ‘fake news’ for commercial gain. The growth of so-called fake news has traditionally been...

Dating hackers: users of popular apps face serious security risks

Kaspersky Lab researchers have discovered a range of vulnerabilities contained in popular dating apps which have the potential to result in various negative consequences...

49% of Kenyans use social media platforms to access election news

A new study, dubbed: “The Reality of Fake News in Kenya”, reveals that Social media is widely used by Kenyans of all ages to...