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Sony Corporation has announced the second instalment of its brand campaign, called “Lost in Music, which will deliver new music experiences to fans utilizing Sony’s latest technologies.
The brand campaign consists of live music events and a Virtual Reality (VR) music video, both featuring Grammy Award nominee singer and songwriter, Khalid.
The “Lost in Music” campaign will roll out with a two-day live event, kicking off with Khalid in Los Angeles, CA, on January 19th, 2018.
The Lost in Music experience will enable fans to immerse themselves in music, enabled by the unique combination of music and Sony’s spatial audio technology, which can create space where sounds are virtually moving around.
Upon arriving at the event, attendees will discover what it is like to be enveloped in sound as they walk through a specially designed entrance tunnel called the Acoustic Vessel “Odyssey.” The experience will feature 576 speakers, which create an unprecedented experience where sound field synthesis technology allows guests to follow various sounds as they move around them in the Acoustic Vessel “Odyssey.”
Once they have travelled through “Odyssey” they will arrive at “Dreamscape,” a performance space designed specifically for Khalid and some special guests. There will also be an event to launch a “Lost in Music” video series in New York in February. Additionally, the “Odyssey” and “Dreamscape” experiences will travel to South by Southwest (SXSW) Conference and Festivals in Austin, TX from March 15th to 16th.
A new VR music video from Khalid will debut on March 15th at SXSW. This video will utilize VR projection mapping technology from Sony Interactive Entertainment, which realizes 360-degree stereoscopic images.
In the VR world, users will be able to interact with Khalid’s music in entirely new ways. The video will then be available on the PlayStation Store from spring 2018 to be enjoyed on PlayStation VR, the virtual reality system for PlayStation 4.