Safaricom launches new product targeting high value customers

Sylvia Mulinge- Director Consumer Business, Safaricom.

Safaricom has launched a new platform that is available on MySafaricom App that targets high value customers with value that matches their lifestyles.

Dubbed as Platinum, the new innovative digital-only proposition will offer customers a range of monthly plans with voice, SMS and data services, as well as access to lifestyle-friendly offers in partnership with brands such as Shell, and Ticketsasa.

“In line with our brand spirit of Twaweza, we are proactively working towards transforming Safaricom into more than a telco: we’re gradually evolving into a lifestyle brand as we seek to develop more intimate relationships with our customers and deliver more personalized products and services,” said Sylvia Mulinge, Director – Consumer Business, Safaricom.

Ms Mulinge added that platinum is targeted at the discerning professionals, who form 17% of the total Safaricom customer base and are known to spend a lot of time online. She also said that data being a big focus for Safaricom this new offering will help subscribers plan and accommodate their usage that fits into their lifestyles.

Safaricom customers will have two options when they sign up for Platinum: Platinum Plus and Platinum. Platinum Plus is a monthly plan that comes with data limits of up to 40GB and 4,000 voice minutes, while Platinum allows subscribers to consume and renew their subscriptions as they go, using airtime or M-PESA, with up to 30GB of data and 3,000 voice minutes depending on the subscription value.

Safaricom has put four platinum plans in place ranging from Kshs 2,000 to Ksh 10,000.
Through the plans, Platinum and Platinum Plus subscribers will enjoy unlimited SMS and have access to a personal bill manager that will simplify bill payment by filing all the customer’s bills in one place.

In 2016, the telecommunications giant also launched a youth targeted platform dubbed Blaze Kenya. Two years down the line, the platform has hit over two million users. BLAZE enables the youth to get access to the “Be Your Own Boss” mentorship summits and also  shop with BLAZE Bonga while accessing more affordable bundles to help them Create their plan.

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