Ringier Africa Digital Publishing (RADP) further expands its news and media portfolio by entering into a digital content license agreement with The New York Times News Service and Syndicate, the licensing and syndicate division of The New York Times.
RADP will publish New York Times journalism under its new media brand Pulse in Ghana, Kenya and Nigeria. Pulse informs and entertains Africa’s mass and mobile population with a reach of 100 million people every month.
“Publishing content from The New York Times will be setting new standards in the regional media space, offering up-to-date information at any time of the day, directly to Africa’s media consumption tool of choice, the mobile phone, via the Pulse website and our newly launched mobile app,” says Tim Kollmann, Managing Director of RADP in a statement.
The launch of New York Times journalism on Pulse will bring award-winning reporting and storytelling to Africa’s informed readership. The New York Times is a globally renowned media outlet for news and opinion, which will complement Pulse’s news coverage.
Pulse readers will now have access to The New York Times’ top news of the day as well as a selection of other digital articles addressing key social, political and economic issues as well as videos, photos and graphics.