Automation Anywhere, the global leader in Robotic Process Automation (RPA), entered into a distribution agreement with Redington Value, Redington Gulf’s value-added arm.
The collaboration will help Automation Anywhere strengthen its market capabilities across Middle East and Africa by efficiently catering to the growing demand for automation in the region.
“In the fast-growing region of Africa where the future of work is increasingly defined by digital transformation and automation, this partnership with Redington is well placed to help customers embark on their automation journey. The region represents a whole new market for us to enable customers to increase productivity and accelerate growth, and this partnership represents the beginning of a long and fruitful journey.” says Milan Sheth, EVP IMEA and ROW, Automation Anywhere.
RPA is increasingly enhancing business efficiencies as it allows organizations to significantly reduce costs, improve customer experiences, lower operation risks and boost employee productivity.
Ramkumar Balakrishnan, Chief Operating Officer, Redington Gulf, said, “We believe that Automation Anywhere’s best-in-class RPA solutions will further enable African organizations to digitally augment their businesses as they realize the value that digital transformation brings. We are focused on partnering with our regional channel partners to implement Automation Anywhere’s innovations to all our enterprise customers in Africa.”
African customers will now have the platform and tools to kickstart their RPA journey and future-proof it with Automation Anywhere’s enterprise-grade platform. The platform will unite sophisticated RPA, Artificial Intelligence (AI) and embedded analytic technologies to help drive the future of work.
Automation Anywhere provides the most intuitive and AI-augmented RPA technology experience while simultaneously assuring customers of scalability, bank-grade security architecture and a complete support ecosystem at every stage.