Personalisation: Differentiation done right

Personalization has the potential to create upto US $ 3 trillion in value for businesses.

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Personalisation is more than just a trend. According to McKinsey, it has the potential to create up to $US3 trillion in new value for business, driven by the engines of data, marketing, eCommerce, analytics, design, and distribution. From the omnichannel to the email channel, personalisation can leverage relationships, sharpen customer interaction, and pull together the […]
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