Opera News leads in downloads in Kenya one month after launch

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Opera News, the stand alone news app developed by Opera, has broken the 1 million download milestone, one month since launch in Kenya market.

Released on Jan 9, 2018, the news app operates on a powerful recommendation engine powered by artificial intelligence designed to keep people up-to-speed on all the things they love to read and watch, getting smarter with each use as it uses machine learning to tailor content for the individual.

“Opera News is already on track to become the number one news and video app in Africa,” said Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “Over the coming year, the way people consume news and videos will change completely. We are proud to lead this transformation with Opera News.”

Opera News is currently the most downloaded app in Kenya and among the top 10 across the African continent. According to information from the Google Play Store, the app has received over two thousand user ratings, out of which 80 percent of them gave it five stars.

“We are thrilled to see more than a million downloads of the app and that we rank above other apps like Whatsapp, Facebook, and Messenger in Kenya”. said Arnesen. “This milestone confirms our commitment to Africa on delivering high end tech products before than anywhere else.”

In addition to delivering great content, Opera News also saves up to 80 percent of the users’ mobile data usage thanks to its unique data-saving capabilities.

Back in December 2017, the Norwegian software developer Opera, known for its popular browsers for PCs and mobile devices announced its “Africa First” strategy, which aims to implement new internet solutions on the African continent before anywhere else.

“We are thrilled to see the positive reactions towards Opera News. It seems the users like our fresh approach to news that comes with the app,” added Arnesen.

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