Introducing: New Nokia smartphones, a new member of the Originals family, and a brand-new hassle-free data roaming service
When Florian Seiche HMD Global CEO introduced the #NokiaMobileLive event thus, “Our first event of 2020 that shows how Nokia is getting better,” he was referring to quite a handful. Launched live from Finland, simultaneously all across the globe were three new Nokia phones 8.3 5G, 5.3 and 5310, alongside an app. HMD Connect, and a promise to set up shop in Brazil. They also claimed their spot in pop culture by strapping Agent 00 Nomi with the only gadget she will ever need. If all these leave you slightly breathless, keep in mind that not only have they won 6 awards, most recently for their sleek designs, their market share rose again in the last quarter. They remain the only smartphones in the market that do monthly updates, and have upgraded up to 10 Nokia smartphone brands to Android 10.
Florian captures this saying, “I am incredibly proud of the innovations we have introduced today that build on our unique commitment to ensuring the Nokia smartphone experience will only get better over time. Today we are kicking off a new chapter for HMD Global as we step into 5G with a truly global, future-proof smartphone. Combined with the launch of HMD Connect, we are creating a truly seamless experience in terms of connectivity.”
This brings us to the phones. A little bit about them. The star of the show and reason for the virtual gathering was the Nokia 8.3 5G. It made its debut in No Time to Die, postponed till November 2020 thanks to COVID-19. It retails at 599 Euros.
The Nokia 8.3 5G also comes with a powerful PureView quad camera with ZEISS optics, letting you capture it all. Debuting ZEISS Cinema capture and editor and bringing extraordinary low-light video recording with OZO audio, the Nokia 8.3 5G is the ideal smartphone for those who want to create without limits. The Nokia 8.3 5G will be ready for what’s next, being perfectly optimised for 5G – ensuring more people can enjoy the fast, reliable connectivity for streaming and gaming wherever they go. Inspired by Finnish roots, the Nokia 8.3 5G comes in Polar Night – a colour that takes inspiration straight from the arctic sky. Made up of a superstructure core that leaves it strong, lightweight, thinner and more tactile, it is also cooler, covered in glass for pure aesthetic.
Described as future-proof, this 5G Nokia smartphone is designed to support multiple and evolving 5G network deployments, with support for both standalone and non-standalone 5G combinations, which operators are rolling out around the globe. The 8.3 5G is the first of its kind, a smartphone using Qualcomm® 5G RF Front end module solution. It is part of the Qualcomm® Modular Platform. This phone condenses more than 40 different RF components into a single module, making it not only a global device but also a future-proof smartphone which is ready for the next step in 5G.ers.
Then there is the Nokia 5.3 described as “Pushing segment boundaries in design, performance and imaging with a versatile quad camera and stunning Nordic design,” retailing at 189 Euros; and Nokia 5310, the latest member of the Originals family retailing at 39 Euros.
Juho Sarvikas, Chief Product Officer, HMD Global said, “We take great pride in working with our partners to deliver unique devices. That’s why we’re excited to announce a number of firsts with this launch. With the help of the Qualcomm® Snapdragon™ 765G Modular Platform, we’ve created a truly global 5G Nokia smartphone that’s designed with cost, usability and future-proofing in mind. The Nokia 8.3 5G also features the highest number of 5G New Radio bands from 600hmz all the way up to 3.8GHz.”
Cristiano Amon, President, Qualcomm added, “We are proud to support HMD Global in announcing their new 5G device – one of the first commercially announced devices to be based on the Qualcomm® Snapdragon™ 765G Modular Platform. We developed this platform to help bring 5G experiences to everyone and give time to market advantages to our customers – it is a highly integrated solution based on the world’s first-announced mobile platform with integrated 5G, coupled with an advanced RF module to create a truly global 5G solution. Using this modular approach, Nokia 5G devices will be the perfect blend of sleek design and performance. Looking ahead, the possibilities with 5G are truly limitless, and we’re excited for what Qualcomm and HMD Global will accomplish together in the 5G era.”
Then there is the Nokia 5.3 described as “Pushing segment boundaries in design, performance and imaging with a versatile quad camera and stunning Nordic design.” As well as the Nokia 5310, part of the Nokia music family Juho breaks them down. “The new Nokia 5.3 takes powerful features like the quad camera and Qualcomm® Snapdragon™ 665 Mobile Platform and puts these at the fingertips of an even wider pool of fans. And we couldn’t ignore our wildly popular Originals family. That’s why we’re bringing back the Nokia 5310 – so you never miss a beat.”
The Nokia 5.3 features a number of Nokia smartphone firsts for phenomenal value, the Nokia 5.3 comes with a quad camera, the latest Qualcomm® Snapdragon™ 665 Mobile Platform and the signature two-day battery life. The AI-powered quad-camera helps capture the perfect shot no matter where you are, even in dim light, thanks to Night Mode. Wide-angle and macro lenses help you capture close-ups, or wide, scenic shots. And with its large 6.55” screen, the Nokia 5.3 helps make the most out of streaming your favourite shows and playing games all day long. The Nokia 5.3 has a durable yet stunning, Nordic-inspired design, comes with Android™ 10 and gives fans faster access to Google Assistant[ii] via the dedicated button.
Bringing up the rear is the Nokia 5310 reimagining the original Nokia 5310 Xpress Music. It brings with it an MP3 player and an FM radio, combined with powerful, dual front-facing speakers letting you carry your favourite tunes with you on the go. The Nokia 5310 remixes classic design with a slick new feel and battery that’s built to last, keeping you connected day after day.
One more thing. Thanks to 00s cliffhanger of a lifestyle, there is a special edition Kevlar case exclusively for Nokia 6.2 and Nokia 7.2.
HMD Global also introduced a brand-new service category with HMD Connect global data roaming, an app you want to install especially if your corporation favours Nokia and you cover a lot of distance. It is innovative and hassle-free service that keeps you connected to the things that matter most. Fans, and they are indeed fans, receive a SIM card allowing them to have control over their data plan and mobile experience when roaming. HMD Connect has roots in over 120 countries across the globe, and, together with partner Greenwave Systems and local operators, HMD Global is working to expand the coverage to even more networks and countries in the future.
Martin Manniche, Founder and CEO, Greenwave Systems states, “Our shared vision with HMD Global enables intelligent, affordable cellular connectivity everywhere in the world. Our AXON GlobalNet Platform offers a secure and affordable connection to subscribers around the world. We are excited for the future working with the HMD Global team and look forward to innovating more new services in the future.”
Something else to look forward to is the the No Time to Die global campaign titled ‘The Only Gadget You Will Ever Need’ launching closer to the November
release of the movie. It features the stunning badass that is 00 agent, Nomi, played by British actress Lashana Lynch. It will scale across 80 countries, running across cinema, digital, social, OOH and retail.
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