Safaricom has launched a new all-inclusive music streaming service offering a wide variety of music to consumers, as well as an additional platform for artistes to sell their music with a free 14-day trial.
The idea of the streaming service was dropped in June 2017 as Safaricom CEO Bob Collymore stated, “Skiza is great but you need to be able to stream your music. People need to be able to stream and buy your full tracks. That is why we are launching a Safaricom music app where you can put your music for sale. I don’t believe your music should be free, it doesn’t work for me.”
The service dubbed “SONGA by Safaricom” offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers though it does not work without an internet connection.
“We are excited to launch yet another service that will provide an additional revenue stream to Kenyan artistes and increase their earnings, because we believe in working together to make great things happens,” said Sylvia Mulinge, Director of Consumer Business at Safaricom.
After the 14-day trial customers will have the freedom to choose a subscription plan that suit them at KES 25/= a day, KES 150/= weekly or KES 499/= monthly.
The app comes with some unique specifications and features compared to other streaming services like; Boom Player, Apple Music, Spotify, Mdundo as it is only available to Pre-paid and Post-Paid Safaricom subscribers and Android users.
Customers will be able to download the music app by simply dialing *812# with payment is only available via airtime billing.
The service has concluded agreements with major international and African music labels and aggregators including Sony Music Entertainment, Africori, Africha, Ngoma and Expedia, and is at an advanced stage of negotiation with other labels.
“In Songa by Safaricom, we see a unique solution that rivals international music applications. Sony Music Entertainment is proud to be associated with this unique product that we believe is well positioned to deliver on its promise to entertain and capture unique moments in our lives,” said Sean Watson, Managing Director, Sony Music Entertainment Africa.