MYDAWA, an e-health platform and iPay Limited, a payment processing solution inked a partnership deal to scale up its service delivery in line with achieving better health outcomes with fintech.
The move intended to increase payment options for customers who buy their health and wellness products on the MYDAWA platform will ease a lot of pain points in customer service relating to making payments.
Announcing the partnership, MYDAWA Managing Director, Mr. Tony Wood said “We are extremely excited about this partnership that we believe will greatly benefit our customers. As a company, we aim to make life easier for Kenyans and iPay is all about making payments easier –truly a match made in heaven!”
MYDAWA customers will now be able to pay for their prescription, health and wellness products through loyalty points, Mastercard, VISA, Bonga Points, Equitel, MPESA, Airtel money, eLipa, PesaLink and Kenswitch.
Commenting on the partnership, Philip Nyamwaya, iPay MD said, “iPay is proud to be associated with businesses and companies that are besides offering good and quality services to their customers, are also involved in work that is premised in doing social good. We want to work with MYDAWA to ensure that all Kenyans can access quality and affordable medication and personal care products conveniently and securely.”
The iPay Partnership also allows customers to make easy, fast and convenient online and offline payments from one account.
The partnership comes at a critical point for the healthcare sector in Kenya, as the sector is expected to grow at a faster rate than the overall economy, the growth is estimated to an average compound annual growth rate of 10.8% from 2014 to 2019, according to Business Sweden 2017 report.
“There is a need to leverage on fintech solutions to accurately meet the needs of today’s tech savvy and sophisticated customer. We want MYDAWA to be the most convenient choice for our consumers and this partnership with iPay has truly enabled us to get even closer to offering them the ultimate online shopping experience,” added Mr. Wood.
According to the EY Fintech Adoption index 2017, the global fintech solution usage was at 33% with an expected increase to 52%. In Healthcare, leveraging on fintech solutions will help deliver positive, meaningful and engaging experiences for the customer without raising costs. This also contributes greatly towards the quality, accessibility and affordability aspects often seen as the main healthcare concerns in any part of the world.
“We have made it easier for their clients to make payments for pharmaceutical products both online and at the point of sale, securely, using mobile money, mobile-banking and credit cards options. Payment notification is instantly done to both the pharmacy and to the customer, added Mr. Nyamwaya.
iPay packages popular bank debit card, credit card and money transfer systems into an online/point of sale transaction processing gateway that allows one to receive payments off the client’s website.
The move is another first for the Health industry in Kenya and is also a big step towards achieving Universal Health Coverage (UHC) for all. It is also in line with the government’s Big 4 agenda – one of which is to make healthcare more affordable and accessible to all Kenyans.