Mastercard has appointed Ifeoma Dozie as the Director for Area Marketing in Sub-Saharan Africa, to drive Mastercard’s marketing and communications strategy across the region.
Dozie brings more than 17 years’ experience in driving marketing strategy internationally, and a wealth of expertise to the role. She will be based in Mastercard’s regional head office in Lagos, Nigeria.
“Our investments in Africa demonstrate our continued commitment to driving a world beyond cash and bring more people into the formal economy. At Mastercard, our people are one of our most important investments. This is why we are thrilled to welcome Ifeoma Dozie to our Sub-Saharan African team,” said Raghav Prasad, Divisional President of Mastercard Sub-Saharan Africa.
In her last role she was Senior Regional Marketing Manager for Heineken in the Africa, Middle East and Eastern European region, where she was responsible for the development of strategic business plans and capability building. Prior to this she worked as the brand’s Portfolio Director in the UK, as Global Marketing Manager in its Netherlands office, and as Marketing Manager of Nigerian Breweries Plc.
In recent years Mastercard has been on a multi-sensory brand journey, starting with the evolution of its logo to become a symbol brand; the introduction of its sonic identity; the launch of the Taste of Priceless – two bespoke macaron flavors, Passion and Optimism; and most recently dropping its first-ever sonic-integrated music single.
“With a wealth of experience in all aspects of traditional and digital marketing and a clear understanding of the region’s diversity and the innovative transformation our brand, Ifeoma will play an invaluable role in engaging consumers, using marketing as a business driver for both Mastercard and its customers,” Prasad added.
Dozie holds a law degree from the University of Bristol in the UK and a master’s degree in international business from King’s College London. In line with Mastercard’s commitment to advance gender equality and women empowerment, Ifeoma is also passionate about girls’ education in Nigeria and actively participates in mentorship programs.
With a strong-track record of successfully executing brand strategies across different regions, Ifeoma will be responsible for communicating Mastercard’s brand transformation in Sub-Saharan Africa.
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