As the world grapples with contact-less everything, it is now emerging that data will be the main driver for business success. According to Kamau Kunyiha, General Manager, East and Southern Africa, Creditinfo it is those companies that are using data to make customer decisions that will have an impact.

He said, according to an article in Harvard Business Review, only 11% of customer impacting decisions are backed by data insights, a fact which suggests that the majority of decisions are either by guesswork or at best intuition. Listen in.

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