Regional e-commerce platform, Jumia, has appointed Kenneth Oyolla as its chief commercial officer (CCO) in Kenya, taking over from Diana Owusu-Kyereko, as the firm reorganises amid its plan to cut down on losses.
Oyolla joins Jumia as the Chief Commercial Officer (CCO) from IPS Group Limited where he previously held the same position and brings a wealth of experience from the industry, having held senior Commercial and Management positions across Unilever, Nokia, Microsoft and Multichoice. He holds a Bachelor of Science degree from the University of Nairobi and is an alumni of London Business School and is also an accomplished leader with deep operational and leadership experience gained across multiple geographies globally.
His vast knowledge in branding, marketing, business development and e-commerce is intended to help in “connecting consumers to brands and create jobs across the value chain which is transformative.”
He joins Jumia after the e-commerce cut down its operations in Africa and reduced its staff across its markets in a cost-cutting measure that is part of its plan to turn a profit.
Jumia in its financials up to September 2019 said it will continue to balance growth with profitability, adding that it will seek to focus on more promising markets that can help it reverse its losses.
Diana Owusu-Kyereko, Oyallo’s predecessor, shall be taking on the role of CEO for Jumia in Ghana after nearly 3 years as part of the Jumia Kenya family.
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