Jumia and Mastercard have announced a pact in which customers are incentivized to use cashless payment platforms as a safer payment means in the wake of the COVID-19 pandemic.
This partnership allows consumers who purchase essential products using their Mastercard on the Jumia platform to receive up to 10% discount on their orders, encouraging consumers to safely transact using digital payment channels and avoid human-to-human contact. This measure is in line with recommendations from global and regional health authorities and governments.
“We are committed to keeping customers safe over this period. Through this campaign Mastercard is offering our customers a strong incentive to use cashless payments, which saves them money & keeps them safe by avoiding cash,” said Jumia Kenya CEO, Sam Chappatte.
The discount offers from Mastercard and Jumia will be available in five countries including Kenya, Nigeria, Egypt, Côte d’Ivoire, and Ghana.
“We are proud to partner with Mastercard as part of our social commitment and business responsiveness to the global pandemic. We are also happy to support our customers by offering them a strong incentive to use cashless payments and providing access to essential products at affordable prices during this challenging time. This incentive will help drive more consumers to adopt JumiaPay, the safe and digital payment method,” said Sami Louali, EVP Financial Services at Jumia.
Commenting on the partnership, Raghav Prasad, Division President, Sub-Saharan Africa, Mastercard, said: “Our mission at Mastercard is to connect and power up a world beyond cash that benefits everyone, everywhere through transactions that are safe, simple, smart, and accessible. Our partnership with Jumia seeks to further encourage Mastercard consumers to stay safe by using available digital payment platforms to purchase their essential items all from the comfort of their own homes in a clean, seamless and convenient experience.” Adding “We look forward to furthering collaborations with our partners to continue delivering such relevant solutions, enabling people to #staysafe.”
Consumers in these five markets can be a part of this promotional offer by logging on to the Jumia platform, shop, and pay for their essential goods. When checking out with their Mastercard, they will receive up to a 10% discount on their order.
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