It’s all about picture clarity with the newly launched LG 4K OLED televisions in Kenya

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From L to R: Moses Marji, General Manager Marketing, LG Electronics and Mr.William Kamore, LG EEF Senior Trainer and ISM Support demonstrate features of the new LG OLED 4K TV during the launch. Ever wanted to watch the epic Wilderbeest Migration from the Maasai Mara to Serengeti in August or even visit the Amboseli and other beautiful sites and views that nature has to offer.

Well, LG has made life good and much easier through the introduction of LG OLED TV into the Kenyan Market that redefines television to create a unique sense of realism, making you feel like you are in the Mara or just anywhere you want to be. A ‘4K OLED TV’ is an ultra-high definition television in picture resolution.

With OLED technology, consumers can enjoy awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles unlike in its predecessors the LCD/LED TV. Blacks rendered by LG’s 4K OLED TV are up to 200 times deeper than those of any other LCD/LED panel, creating an infinite contrast ratio and bringing colors to life likenever before possible.

“The history of TV in LG starts off way back with the Black and white TV, that was followed by Colored Tv, then LCD, then LED, UHD and Super UHD and our premier product is our OLED TV that comes in both curved and straight TV. OLED 4K TV is a much more superior type of OLED TV, which supports HDR technology as well as Dolby Vision; a demonstration of our commitment to continuous innovation in order to deliver unparalleled at-home viewing experience,” said Moses Marji, General Manager Marketing, LG Electronics.

In Kenya, LG has started by introducing two models in flat and curved configurations and two sizes-led by 55-and-65-inch. Price for the two models ranges between KSshs500, 000 and Kshs800, 000 and are available in all LG stores and other retail outlets across the country.

“OLED this is the most important advancement in TV technology in more than a decade, and a vast improvement over both LCD and LED and comes with the Perfect Black element that gives us very perfect black as compared to the other TVs . Once you have perfect black all the other colors become vivid clear,” added Marji.

LG OLED TVs, were launched for the first time in 2013, ushering in a brand-new category of television in the world. Both experts and consumers like consider it the best picture quality on the market today.

With LG OLED TV, gone are the backlights, diffusers and other complex structures of LED/LCD televisions. It combines OLED technology with 4K Ultra High Definition for a truly unique and mesmerizing viewing experience.

One of the features that stand out in the LG OLED TV is the perfect Black feature. The feature actually allows color pixels to switch off completely to achieve perfect black for infinite contrast, and contrast ratio is considered the key indicator of picture quality. The display then offers a wide gamut of accurate colors. And because colors look best against a pure black background, images are now more vibrant and detailed.

“For OLED TV, there are no backlights instead they have self lighting pixel. Like individual pixels will light itself. If for instance it’s a dark sky scen the individual pixels for the sky will be off. Completely off ,means that the photo pixels will completely go off to get a perfect black to mean that absence of light does not necessary mean lack off color,” said Mr.William Kamore, LGEEF Senior Trainer and ISM Support.

With its incomparable picture quality, the TV holds up even from wide viewing angles so now everyone can appreciate the color and clarity of OLED. OLED technology also enables a design that is ultra thin and light. Its 4K resolution with an incredible 8.3M pixels, four times that of Full HD leads to a breathtaking clarity and fine picture details.

With 10-bit panel and 10-bit processing power, LG’s OLED TVs can render more than a billion possible color variations. This, along with LG’s Color Prime Pro technology for a wider color range, gives these TVs the ability to display the finest details of color and gradation. The TVs also come equipped with a unique sound bar speaker system developed in partnership with high-end audio pioneer harman/kardon.

The entire 4K OLED TV lineup also features the newest generation of LG’s acclaimed webOS Smart TV platform. With webOS 3.0 advanced new features make finding and switching between LG’s expanded content options including broadcast TV, streaming services and external devices simple and fast. With enhanced mobile connectivity, remote features and more content options including those offering streaming HDR, LG webOS 3.0 makes it even simpler and more fun than ever for users to find and enjoy the content they want to watch.

“Another feature that comes on board is the High Dynamic Range (HDR). HDR allows the TV express a wide range of colors and contrast range. The result is a vivid and lively colors compared to the environment you are on,” added Mr. Kamore.

Earlier in 2016, LG’s entire OLED line up became the industry’s first to be certified as “Ultra HD Premium,” meeting the stringent premium performance requirements just released by the UHD Alliance. The Ultra HD Premium certification applies only to products that meet the most demanding performance standards for resolution, peak luminance, black levels, wide color gamut and audio quality, among other criteria.

Another unique aspect about the TVs was the Picture-On-Glass design. The design is only possible with OLED technology and is ultra-thin, measuring just 2.57 millimeters. With a translucent glass back and powerful, forward-facing sound bar speaker system LG 4K OLED TV represent a new level of home entertainment innovation.

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