SAP appoints Brian Duffy as EMEA North Regional President


SAP announced it has appointed Brian Duffy as EMEA (Europe, the Middle East, and Africa) North Regional President reporting to Adaire Fox-Martin, Member of the Executive Board, SAP SE, Global Customer Operations.

A 12-year veteran of SAP, Duffy will be based in London where he will lead growth efforts for the SAP platform, applications and business networks in Great Britain, Ireland, France, Belgium, Luxembourg, the Netherlands, Sweden, Denmark, Norway, Finland and the Baltic countries.

Duffy’s career in SAP’s Global Customer Operations (GCO) began as the chief of staff to Robert Enslin, Member of the Executive Board, SAP SE, and president, Cloud Business Group. This role provided unparalleled experience and an inside view of GCO globally at both a strategic and tactical level. During this time, Duffy also served as the senior vice president of Global Strategic Initiatives (GSI), a team responsible for constructing and negotiating the company’s largest and most strategic commercial agreements. Prior to his time in GCO, Duffy held various positions in SAP’s legal department, including assistant general counsel in the United States, Japan in 2011 and China in 2012.

“EMEA North is a dynamic and exciting region,” Duffy said. “The opportunity for SAP to grow has never been more pronounced. We have a talented, dedicated and experienced leadership team in EMEA North, and I know that with their support we can together help customers across the region reach their full potential.”

A native of Ireland, Duffy holds a bachelor’s degree in international law from University College Dublin and is admitted to practice law in New York.


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