Nominations for the CIO100 Awards - East Africa Edition are now open!

Menu

0Comments

Is Apple Preparing To Create Electric Cars?

Apple has hired an executive who was responsible for BMW's EV segment. This surely means that an Apple car is finally coming, right?

Advertisement

Is Apple Preparing To Create Electric Cars?

Apple is getting down to business when it comes to creating their electric car. The tech giant has hired Ulrich Kranz, a former senior executive at BMW AG’s electric car division, to help lead its own vehicle efforts.

Apple hired Kranz in recent weeks, about a month after he stepped down as chief executive officer of Canoo Inc., a developer of self-driving electric vehicles. Before co-founding Canoo, Kranz was senior vice president of the group that developed the i3 and i8 cars at BMW, where he worked for 30 years.

Kranz was part of a team that came up with an all-electric van that they planned to sell on a subscription basis only, which they revealed in 2019. The van was designed around a compact, modular platform that included the battery pack, the electric motors, and basically all of the vehicle’s electronics.

Kranz is one of Apple’s most significant automotive hires, a clear sign that the iPhone maker is determined to build a self-driving electric car to rival Tesla Inc. and other carmakers.

Advertisement

Do you have a story that you think would interest our readers? write to us editorial@cio.co.ke

Advertisement