Freshworks Sponsors Approaching East Africa InsureTech Forum

Software gurus Freshworks have come onboard CIO East Africa's annual InsureTech Summit set for 24 September 2020. #CIOEAInsTech

0
947
Award-winning unicorn Freshworks sealed the deal with CIO East Africa.

A storm is here, and that storm is a digital revolution. The insurance ecosystem is undergoing transformation and innovation like never before. And yet, we have seen only the beginning.

Today’s insurance companies are facing a perfect storm of three converging factors: the struggle to achieve top-line revenue growth, changing customer needs and expectations, and encroaching technology giants and other new players taking market share from incumbents.

In light of these pressures, innovation is a business imperative. Insurers must rethink their business models, operating models and customer engagement methods in order to maintain and gain market relevance—and, for many, this process is already well underway.

 

 

Freshworks intend to play a big part in this storm. They believe your insurance business deserves better software; software that’s ready to go, easy to set up and use, and requires minimal customisation. All their products are backed by world-class support. The best part is, you don’t have to break the bank to get the best.

Freshworks describes itself as a SaaS (Software-as-a-Service) startup, “disrupting traditional CRM, ITSM, Customer Support, and Marketing Automation with its complete customer engagement suite, Freshworks360.” The Freshworks family is continually growing and in 2018, crossed the $100 million mark in annual recurring revenue, entering the coveted unicorn club.

That same year they won the Best Implementation of an IT Service Management (ITSM) Solution award thanks to a collaboration with Descartes, a global leader in logistics technology. The award was for Descartes’ implementation of Freshservice. In 2019, at the Technology Impact Awards in Vancouver, Freshworks won the Company of the Year – Growth Success award.

For the first time, the organiser, CIO East Africa, and our partners, shall host the event on a purely virtual platform. It will be an unparalleled meeting place for decision-makers, insurance firms, digital leaders, and business professionals yearning to share knowledge and experiences.

The 10-year-old company’s products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, Freshmarketer and Freshrelease. Their cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Hugo Boss, Toshiba and Cisco.

This year’s InsureTech summit is unique. Reason? For the first time, the organiser, CIO East Africa, and our partners, shall host the event on a purely virtual platform.

It will be an unparalleled meeting place for decision-makers, insurance firms, digital leaders, and business professionals yearning to share knowledge and experiences. It is also an opportunity to provide attendees with invaluable insights from specialists in the sphere of digital technologies, and networking enabled by live presentations.

Register for this virtual experience taking place here on 24 September 2020 at 9 am EAT. The event will also be streamed live on our YouTube channel and LinkedIn page.

Do you have a story that you think would interest our readers?
Write to us editorial@cio.co.ke

LEAVE A REPLY

Please enter your comment!
Please enter your name here
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.