Epower Forum highlights the importance of digital transformation

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The Epower forum, recently hosted at Nairobi’s Movenpick Hotel, unfolded the key issues regarding the way in which E-commerce can enable cross border trade for women in light of the African Continental Free Trade Agreement (AFCFTA).

In attendance were over 150 women owned SME’s. The basis of the event touched on how cross border trade can be made simpler, more cost effective, whilst creating new business opportunities and enhancing social development. This comes at a time where the advancement of technology is at an unprecedented level. Eric Wainaina, from Africa’s talking, said “It is annoying to hear, that Africa is not at par with the rest of the world concerning technology. It’s not true”

With regards to how E-commerce is relying on technology, it was made increasingly clear that the uptake of more technology will allow for seamless patterns, instead for operating in a fragmented manner, ensuring more out of the value chains. This was emphasized by Gloria Atuheirwe, Director Women in Trade East Africa, “ICT to facilitate trade, automating and making trade easier. ICT to be the building blocks for improving outreach, processes and efficiency”. Outlining trade issues from two perspectives, barriers and cost of trade, alluding to how technology can ease up those processes.

Through the inception of the Epower forum, women globally have learnt how to plug into E-commerce learning to harness the power of internet skills.

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