One would say with the market today content is key but also it has to be targeted to a certain niche otherwise you end up producing a lot of it but all jumbled up hence losing out completely. Econet media portfolio launched a free-to-air channel, Kwesé Free Sports with exclusive premium sports rights in both local and international content.
Viewers can also live stream the channel on the Kwesé Now app as the company launched earlier this year and is also trying to acquire online rights for its online audience.
“We are thrilled to have reached this important milestone. Our goal is to bring African viewers the very best viewing experience and we are able to provide this for free in a way that is accessible for our viewers,” Ben Amadasun, CEO Kwesé Free Sports.
The Kwesé Free Sports channel, is available on any FTA set-top box (STB) or digital TV with a built-in set-top box.The Premier League, the National Basketball Association (NBA), Extreme Fighting Championship (EFC) and the National Football League (NFL) will be among the content viewers will be able to watch. The company will now be bringing to DTT and DTH viewers across Kenya
Viewers can look forward to new programmes with a focus in competitive sports and sports related entertainment content including Xtreme Outdoor Africa, Ball Sports Stars Uncovered, The Secret Lives of Sport, Football Stars, Sports Confidential, The Fast Lane and Sporting Greats on the channel.
“Not only will we air local content but we will also commission the production of original work by local production companies, as part of our commitment to developing the local industry”, concludes Monicah Ndungu General Manager: Kwesé Free Sports, Kenya.
The channel has exclusive FTA rights to air one live ‘Game of the Week’ every Saturday, giving live access to Premier League matches with the first match on Saturday the 13th August at 17:00 Kenyan Time.
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