Delta, Redington sign partnership to distribute UPS systems in EA

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Delta's Senior Director and General Manager Middle East and Africa Motaz Al Ma'ani (left) addressing clients during the Delta Kenya launch. With him is the Regional Head MENA and WECA Delta Energy Systems (Switzerland) AG Mohammed Bayadroun.

Delta has launched its East Africa operations in KenyaThe company marked its entry into the market by announcing the signing of a partnership agreement that designates Redington Gulf as its authorised distributor of its Uninterrupted Power Supply (UPS) systems in East Africa.

Redington Gulf is a prominent distributor specialised in providing end-to-end supply chain solutions in this high-growth market in East Africa. The aforementioned agreement is expected to create synergies resulting from the integration of Delta’s state-of-the-art UPS systems and Redington Gulf’s local market expertise, partner ecosystem and services platform to ultimately enhance the power reliability, protection and efficiency of various mission critical applications in the region.

Speaking about the announcement, Mr. Motaz Al Ma’ani, Senior Manager & General Manager, Middle East & Africa, Delta Electronics EMEA Region, stressed that the growth of a business should never be at risk of limitation or delay due to avoidable technical restrictions of existing power hardware. He also added that with its Datacentre and UPS solutions, Delta delivers a competitive edge to companies that are reliant on first rate power solutions.

“Delta’s flexible and scalable UPS solutions are built to be easy to expand as required and to accommodate the demand for power protection” said Mr. Al Ma’ani. “We are committed to improving the solutions we offer through advanced technology and innovation, to ensure that we meet the needs of our consumers while delivering utmost value and efficiency,”

Mr. Ma’ani concluded.

Also commenting about the agreement, Redington Gulf President, IT Volume Africa, Mr. Aloysius Fernandes, said that the partnership would reinforce its vision of being the leading Value-Added Distributor and Service Provider for all global brands in IT and Telecommunications for Middle, East, Africa, Turkey and CIS countries.

The Delta launch took place in Nairobi, Kenya.

“We are excited to be affiliated and named as the distributor of choice for the world recognised brand, Delta Electronics. Indeed, this is a great addition to our growing portfolio,” Mr. Fernandes stated.

Timely entrance

The announcement is timely, as the lack of a stable electricity supply is often cited as a major constraint of doing business in East Africa. It is estimated that power outages often lead to losses of 1% -2% of the annual GDP. 78.9% of businesses in the region report having experienced electrical outages. In a typical month, the number of outages is about nine, with the average duration of an outage lasting for six hours – which has a considerable impact for any business competing in today’s always connected, digital economy.

Delta’s entry into East Africa – as supported by Redington Gulf – will see businesses gain access to a stable and consistent power supply even during supply failures, which will greatly reduce costs to a business and drive competitiveness while ensuring operations continue to run smoothly.

The award-winning Delta Electronics’ UPS systems are trusted as the ideal power solutions by a wide range of industries spanning from financial institutions, to IT centres and SMEs. For example, mission critical applications in airline companies in the Middle East and telecom carriers in Saudi Arabia, benefit from the high-quality power protection provided by our systems. 

Our UPSs are designed to work as advanced power managers capable of ensuring the availability of an uninterrupted power supply while safeguarding against several potential energy issues, including voltage surges and spikes, voltage sags, total power failure and frequency differences.

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