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Women in Kenya report 11% more unwanted calls than men stated Truecaller whilst setting up its Sub-Saharan Africa office in Nairobi.
Kenya is currently Truecaller’s biggest market in Africa with six million users as the application blocks and filters more than 4.4 million calls and 14 million spam SMSes per month.
“As a company we are not quite certain why the statistics show the huge difference in phone spamming of Kenyan women to men but with offices in Nairobi we hope to work with Kenyans to understand why it is so,”said Kim Fai, Director, Communications.
The company will be headed by Zakaria Hersi as Director of Business Development and Partnerships for Africa and he will be spearheading Truecaller’s expansion plans in the region.
“Over the years, Kenya has consistently been a top market for us, with some of our highest usage globally, which is why it made sense for us to set up a strategic headquarters in Nairobi. With this positive momentum of growth, we look forward bringing new, innovative and localized services and offerings, and expand our presence and start engaging more deeply with the tech eco-system.” said Hersi.
According to the mobile identity company, Kenya has a 35% year on year growth with more than 5,000 new users per day.
Late last year Truecaller launched its Developer Program with Truecaller SDK its mobile identity product for digital start-ups and app developers, they will be doubling down on their monetization initiative, and introduce its Truecaller Priority program in Sub-Sahara Africa.
- The Truecaller SDK is available on Android, iOS and web platforms and can be used by any app or a website to instantly on-board, autofill user information, or verify the user’s phone number based identity through users’ consent.
- Truecaller Priority is a new service that ensures that users will always know when it’s a relevant and important call made from a company – and not a spam call. This will provide an enhanced delivery experience by giving Truecaller users more context to calls, which allows people to know, for example, when their package has arrived.