Yu, the mobile phone brand of Essar Telecom Kenya Limited in partnership with Equity Bank have launched a card-less ATM withdrawal service that is aimed at providing convenience and flexibility for yuCash users to access their funds at any Equity Bank ATM country-wide.
yuCash customers can now enjoy faster and easy accessibility of their funds without necessarily going to yuCash outlets to make withdrawals. yuCash users are required to initiate the withdrawal transaction from their phones upon which they get an authorization code that they can use at any of over 550 Equity Bank ATMs without the need for an ATM card or ownership of an Equity Bank account.

yuCash money transfer service is accessible to any mobile subscriber on any network. Commenting on the latest developments, yu’s Country Manager Madhur Taneja said:
“yuCash presents a significant step towards delivering universal access to financial services through innovative mobile banking and payments services. Our partnerships
with institutions that have a country-wide footprint are steps towards ensuring that we reach out to every consumer so that they are able to experience and enjoy our value
added services.”

yuCash money transfer service is significantly differentiated from the other money transfer services offered in the market as it is accessible to any mobile subscriber on
any network. A yuCash user enjoys a free history check of up to 30 transactions. yuCash recently partnered with Uchumi Supermarkets which allows the chain store to
carry out yuCash registrations and cash in cash out transactions in all their outlets. yu is committed to executing intensive partnership strategies as part its efforts to enhance
customer satisfaction and increase focus on providing convenience and choice to its subscribers.