East Africa is not about to witness the end of mobile price war that has rocked the telecommunication industry in the past months. yu, the mobile phone brand of Essar Telecom Kenya Limited, announces that it has lowered its calling rates further on its zaZiada offer.yu launched it’s promotion dubbed zaZiada in February 2011 in a bid to expand its subscriber base.  At the launch of the promotion, yu announced that subscribers will get a 20% extra airtime on top up starting at ksh 50 and increases to a maximum extra airtime of 50% on top ups of Ksh 250 and above. The extra airtime and can be used on any service including data, calls and sms across all networks. The promotion was to run for 90 days in accordance to the Communication Commission of Kenya guidelines.In this new promotion, yu prepaid subscribers on zaZiada are to enjoy 50% extra talk time, recharge from ksh 100 will enjoy calling rates of Ksh 2 per minute at anytime and to any local network.
yu’s Country Manager Madhur Taneja said, “We are continuing to offer great value to our customers.  You top more, we give you a cheaper calling rate it's as simple as that and you are not restricted when you can call! We are hoping that this will give our subscribers peace of mind in these cost conscious times.”