Samsung electronics through partnerships with the local distributors is set to bring new technologies that will cultivate “Human digitalism” in Africa. Samsung has come up with a range of new products and business strategies that are at being showcased at the Samsung second annual regional Africa forum currently ongoing at the Kenyatta International Conference Centre (KICC) in Nairobi, Kenya.
As part of their business to business (B2B) plan, Samsung will undertake a market approach of developing skills across African partners and the customers. The company’s B2B focus is to identify business solutions from the rest of the world and flood them in Africa. Samsung hopes to grow the African market size to that of China by 2015.
At the opening ceremony, Samsung Electronics Africa Presiden Mr Kwang Kee Park, said that as part of the firm’s continental growth strategy, Samsung will be focusing on Africa’s top 10 economies, which together generate 79% of the continent’s wealth and house almost 47% of the population.
“Our aim is to promote co-operation, innovation and the exchange of new ideas in technology so that our products and technologies continue to respond to the real needs and conditions of the continent,” says Mr Park.
Samsung showcased their range of smart life product portfolio including hi-tech products ranging from smart TV and home entertainment with Blu ray 3D technology, to their latest digital imagining and mobile communication devices.
Partners and customers had an opportunity to test Samsung’s nanotechnology vision. Using this technology, cancer patients will have nanorobot pills introduced in their bodies and directed to destroy cancer cells. Patients’ physical body conditions can be taken by the robots and sent to physcians for examination by nano array antenna censors.
In support of education of the African community, Samsung has partnered with the University of Cape Town (UCT) in South Africa and signed a research and development partnership contract with Strathmore University in Kenya this year to develop unique mobile phone applications that will satisfy the needs of people living in Africa.