Safaricom has unveiled a new Base Transmission Station (BTS) in Kacheliba, West Pokot.The rollout of the new unit, which has been put up at an estimated cost of Sh23 million, is in line with the company’s commitment to enhance the quality of communication in all areas across the country.The BTS will also be used to generate electricity for a local school, in a move meant to enhance education standards in the area. Thus, the base station presents a unique investment model by the firm which combines the pursuit of commercial objectives with corporate giving. Safaricom CEO Michael Joseph said the company will continue to roll out its network in all parts of the country, including those traditionally ignored by those driven purely by profit.“This BTS is testimony to our resolve to provide modern communication services even in the remotest parts of this country. We are not waiting for regulatory prodding to do it.We are doing it because we know it is the right thing to do.Safaricom is committed to ensuring that our subscribers get the best services while at the same time sharing with them some of the benefits that come with hosting our facilities in their localities. It is a unique tie-up between commerce and corporate giving that we believe makes good business sense in the long run,” said Mr. JosephWith a subscriber base of over 14 million, Safaricom has over 2,000 base stations in all parts of Kenya, assuring it of the widest possible coverage by any operator in themarket. During the current financial year, the company plans to roll out 477 new BTSs, further deepening the quality of the Safaricom network in Kenya.Also present during the launch was the Minister for Information and Communication Samuel Poghisio, who is also the area MP.Mr. Joseph said the company will continue innovating to provide the best and comprehensive communication services to its growing subscriber base.“Communication is a critical component of development. Even in hardship situations like the current food shortage and rampant insecurity, it takes communication to mobilize assistance and take stock of how severe the situation is,” said Mr. Joseph.