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Safaricom unveils an ultra-modern retail centre in Kenya Alex Owiti

February 08, 2010

Safaricom Limited has launched a $360,000 retail unit in Nanyuki, part of an aggressive retail expansion the firm is implementing all over the country.The opening of the ultra-modern Nanyuki Retail Centre in the Rift Valley farming and tourism magnet brings to 8 the number of such units already unveiled by the firm all over Kenya in the current financial year.

By April this year when its financial year ends, Safaricom will have spent some Sh373 million ($i4.97 million) in the ambitious retail expansion project whose aim is to expand its retail footprint in the country. Some 14 new retail centres will have been opened, bringing the total to 32.

Speaking during the opening, Safaricom CEO Michael Joseph said: “This unit will help us better serve our growing customer base in this region in an aesthetically appealing and ambient atmosphere. Backed by our trained retail centre staff, we are bringing the full Safaricom experience closer to our customers.”

“At Safaricom, we are continuously improving the quality of our interaction and points of contact with our customers. The retail space is a critical component of this interaction for us, hence the deliberate investments we have made in these units,” said Joseph.

The Nanyuki Retail Centre, as is the signature at all Safaricom retail spaces, features an airy design bench-marked against international standards. It allows subscribers to view new devices available at specially-designed “demo bars” and actually experience them in order to make informed choices about the devices on sale. The unit will serve the needs of Safaricom’s PrePay and PostPay customers. 

As the standard at all Safaricom retail centres, the Nanyuki unit will offer a number of products and services on offer including M-PESA, Broadband modems, Safaricom Advantage, airtime, among others. There are also a variety of the latest handsets and data devices on sale at attractive prices and all sold with warranty.

Nanyuki joins other units that Safaricom has opened this financial year: Nakumatt Mega, Diani, Naivasha, Nyeri, Kakamega, Malindi and Embu. By the end of next month, the firm expects to have rolled out new retail centres in Garissa, Machakos, Embakasi and Nairobi’s bustling Eastleigh, among others.

 
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