Kenya’s leading integrated communications firm, Safaricom has drastically reduced its SMS rates across all local networks.Announcing the new tariffs, Safaricom CEO Bob Collymore says the reduced SMS rates are a permanent tariff proposition applicable to ALL PrePay and PostPay subscribers.“We are lowering the cost of sending text messages to any local network by giving our entire subscriber base an SMS rate of Kshs 1/- for Safaricom to Safaricom and Kshs 2/- for SMS’s from Safaricom to other local networks,” says Mr Collymore.With the new SMS rates, Safaricom subscribers will make savings of up to 71 per cent, when sending Safaricom to Safaricom SMS’s, and savings of up to 60 per cent when sending SMS’s to other local networks.

“The launch of this proposition takes into consideration our over 17 million subscribers, across the whole country, all having a variety of needs that must be addressed, and where possible, in uniformity.
“In this increasingly competitive environment, Safaricom must continue to ensure that our customers’ needs are the central point of all our actions,” says Mr Collymore.
Previously, subscribers were paying Kshs 3.50/- for SMS’s sent within the Safaricom network and Kshs 5/- for SMSs sent to other local networks.
Safaricom was voted the 2010 Best Environmental Compliant Firm in Telecommunications Sector by the National Environment Management Authority (NEMA) for attaining high level of compliance through deliberate investment in cleaner production systems.