Safaricom Chief Investor Relations Officer Les Baillie has stated that the effects regarding the fibre optic cable cut at the Mediterranean had less effect on its clients. This as far much as the traffic had been pushed to other back up route which was causing delays in other companies. He said since the company opted to use fibre optic, they did not do away with satellite to save money.

“We suspected something of course might happen and that is why we decided to keep our satellite capacity”, said Baillie. He said so far the undersea cables have been very dependable and reliable in running of most business because of their speed in interconnectivity.

Baillie pointed out that every undersea cable had a weak point so hitches were bound to happen any time where the traffic sometimes is pushed to the backup route which in return causes delays. He also said Safaricom was planning to reduce the tariffs again because of competition and also due to the fact the tremendous success the Super Ongea Tariff had.

“We want our customers to have the best products in the market that is why we will keep on rolling out what we know is best suited to their daily needs”.
He said the Communications Commission of Kenya (CCK) was making some of the products set to be rolled out to the market difficult because of the regulations it was imposing against the public interest.

So far, the company has rolled out its 3G network to over 50 per cent of Kenyans countrywide and is planning to increase to more. With over 9 million M-pesa customers countrywide signifying 83 per cent of the total subscribers, Baillie said they were ensuring more innovations and efficient marketing strategy are put in place to drive up the profits.