Telecommunications services provider Telkom Kenya attributes the growth in its customers during the first half of the year, to the meticulous implementation of its well thought out strategy.
Chief Executive Officer Mickael Ghossein said the strategy to increase customer focus has seen the firm consistently strive at finding innovative ways to meet existing and future customer needs.
"Among other things, have in the past year enhanced our distribution network with the opening of new and well designed shops across the country and effecting positive changes to our customer care department through the training of staff and addressing queries effectively", he added.
Quarterly statistics on Telkom Kenya by the CCK, which operates under the commercial brand Orange, was the only mobile service operator that grew its subscriber base over the past six months.

The report indicates that the integrated telecommunications services provider subscriber base stood at 2,729,016 as at June 2011, having grown the subscriber base by nearly 600,000 since December 2010.

Ghossein explained, "It is a great joy to see that the strategy and a lot of hard work from all the Telkom Kenya employees is finally paying off. This motivates us all to tread on steadfastly, with the desire to continue building on our successes and seeking creative solutions to our failures."

The report also indicates that Telkom Kenya grew its market share steadily from 8.5% in December 2010, to 10.4% in March 2011 and stand at 10.7% as at June this year.

"We aim at being the number two mobile operator in Kenya and the market leader in data services by the year 2015. With our new 21 Mbps network (3G), High Definition (HD) voice and many other products and service in store, we are confident that these aspirations are not unrealistic," the CEO added.

These aspirations are also supported by the Value for Money proposition that has seen Telkom Kenya introduce competitive pricing and convenient bundling on its voice and data channels.