Handset maker Nokia has re-launched its Nokia Care campaign, aimed at helping repair the company's handsets, enforce warranties and add value to users who hold genuine Nokia handsets, in its Eastern and Southern Africa markets. The campaign, which is taking place in nine countries, follows Nokia public information campaigns across the region to inform users of the benefits of buying genuine Nokia handsets rather than clones.Nokia will not directly operate the centers but has authorized service partners in the individual markets to repair, update software and answer questions for users who have genuine Nokia phones. "The campaign is for everyone who owns a genuine Nokia phone, you will experience the value of a real Nokia phone," Dorothy Ooko, the marketing and communications manager for Nokia, Eastern and Southern Africa said.Repairs and updates can be done at the designated care centers but users also have access to do software updates on their own via Nokia's support website.Ooko said the Nokia warranties, which cover 12 months, will be extended to countries that are not yet covered. Ooko said in East Africa, Uganda, Kenya and Tanzania are already covered under the warranty and both Rwanda and Burundi will be brought on board next year.Nokia's care centers are meant to reflect the company's strategy of getting closer to its customers and providing them with unique after-sales services exclusive to Nokia consumers.Nokia care centers promise consumers improved services with fast repair of Nokia products.Though the company did not say so explicitly, the relaunch of the Care centers is aimed at curtailing the growth of Nokia cloned handsets from China that have been pouring into Africa.These handsets look similar to the original handsets. They come with dual-SIM card capability, super high bass speakers and touch- screen capabilities, which in some instances are not available on the genuine handsets. A lot of times, customers find themselves going for these types of phones because they are sold at a fraction of what the original Nokia handsets cost. However, one user who has owned a clone Nokia E52 said the phone looked sleek and worked well when he had just bought it, but eight months later, buttons were falling out and the battery when fully charged could not hold for 24 hours.