Informa Telecom & Media's and the Mobile Marketing Association (MMA) are pleased to announce their partnership on a series of Mobile Marketing Summits, to be held in association with Com World Series – the flagship series of digital events in Africa & the Middle East. The addition of the Mobile Marketing Summits to Com World Series reflects the growing demand for knowledge by advertising agencies, brands and mobile operators active in the developing African & Middle Eastern digital economies.
"We are very excited about this partnership with the MMA," said Ian Hemming, CEO of Informa Telecoms & Media. "We have injected a host of new speakers from across the entire telecoms ecosystem into our 2012 agendas and this link with the MMA reinforces our events as the only full-circle digital forums for the Middle East & African telecoms and media industries."
 
The Mobile Marketing Summits – co-located with the East Africa Com, VAS Africa, Nigeria Com and Middle East Com conference & exhibitions – are a series of one-day, information packed conferences boasting brand and agency-led speaker panels.

"Last year, we saw significant growth in the use of mobile marketing in the Middle East and Africa. This led us to launch new local councils in East Africa and in the Middle East with hubs in Dubai and Cairo, to add to the successful council in South Africa" said Paul Berney, CMO and EMEA MD of the Mobile Marketing Association. "Brands increasingly understand the reach mobile has over other channels in the region. We plan to launch in West Africa in March as we continue to support the incredible innovation we are seeing and help to grow a sustainable industry. Our partnership with Informa for the prestigious COM series of events is vital in helping brands and marketers in the Middle East and Africa to deliver the best mobile marketing experiences to consumers."

The Mobile Marketing Summits will explore the growth and potential of the mobile channel as a means of connecting and engaging with consumers. Drawing on experience from both African and international brands and agencies, the summits will showcase the best of mobile marketing and provide clear guidance on how to integrate mobile into the marketing mix.

Dates & venue of the forthcoming Mobile Marketing Summits are:

· Mobile Marketing Summit @ East Africa Com – Kenya, 18 April 2012

· Mobile Marketing Summit @ VAS Africa – Johannesburg, South Africa, 4 July 2012

· Mobile Marketing Summit @ Nigeria Com – Lagos, Nigeria, 19 September 2012

· Mobile Marketing Summit @ Middle East Com – Dubai, UAE, 5 December 2012

Information on the first Mobile Marketing Summit can be found at: www.comworldseries.com/eafrica.