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LG, Prada unveil third smartphone CIO East Africa Writer

December 20, 2011 0 Comments
PRADA_Phone_by_LG_05_small

LG and PRADA have unveiled the PRADA phone by LG 3.0,  which runs on Android's Gingerbread OS, with a future scheduled upgrade to Android's Ice Cream Sandwich.
According to George Mudhune, LG's Head of Communication and Marketing, East and Central Africa, the highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.
The PRADA phone by LG 3.0 combines PRADA's distinctive style with LG's innovative technology, including one of the biggest and brightest screens in the world with 4.3 inch and 800-nit screen.
Styled with PRADA's clean and sharp design philosophy, the handset features a full glossy touch-screen to the front and PRADA's signature Saffiano pattern to the back, all finished in classic black.

Mudhune also said the phone had a unique user interface experience that can be enjoyed on the device's 800-nit, 4.3 inch NOVA High Brightness Display, allowing users to view all their favorite photos and content even in direct sunlight.

Plus with an 8MP camera and up to 8GB of user memory, all Life's Good moments can be captured and enjoyed in high quality

With every detail designed for chic simplicity, this handset also boasts LG's signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hard-keys completing the sleek simple finish.

As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.

The smartphone's sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons.

To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.

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