Hp has launched new products to tighten it’s grip on the East African Market. Building on the momentum of its converged infrastructure energy, the company announced the industry’s first in server, storage, network and power management technologies that will enable clients shift millions of shillings in operational costs to activities that drive business innovation.Also announced are unique power management technologies that automate energy awareness and control of its IT systems across the data centre, as well as a storage software that provides new levels of simplicity and automation through a single, unified architecture for data deduplication.Speaking during the launch at their new offices in Upper Hill, Ken Mbwaya, the Managing Director HP East Africa, said customers were asking for solutions that remove the layers of complexity and excess equipment that have sprawled across their environment so that IT could focus on innovation rather than operations. “Today and throughout the year, HP is bolstering it’s converged infrastructure strategy with ground breaking enterprise solutions across every area of the date centre, resulting in greater levels of simplification, performance and savings for other clients” said Mbwaya.Mbwaya said HP was going to increase its investments in the East African region because of the market looks promising. He said customers were driving HP to invest making the company undergo a major transformation and doubling up its revenues in the last three years. He welcomed the move by the government for increasing it’s allocation of funding to the ICT sector and said the government had now realized there was more potential in the sector.Christian Keller, HP’s Vice President for Industry Standards Servers in Europe, Middle East and Africa (EMEA), said HP was providing IT solutions to its larger customer base by minimizing their costs on IT products with efficient results. He said the company had spent almost 70 per cent of its revenue in expansion programmes while the remaining 30 per cent was being spent on innovation of new products.“We as HP want to offer products that are of industry standards so that the customers can benefit well” said Keller. Keller had come from Switzerland to launch the HP ProLiant GT blades and servers which he said were expected to cut costs of the customers and also drive up the customers confidence as demonstrated in the companies market leadership.