LG L series Android smartphones launched in Kenya Dennis Mbuvi

August 27, 2012
LG Optimus L3 L5 L7
The LG Optimus L3, Optimus L5 and Optimus L7 are aggressively prices as LG looks to make a mark in the smartphone segment. 

LG has launched a new range of smartphones in the Kenyan market. LG is using aggressive pricing to differentiate its L series of Android based phones. The four models were launched Thursday evening at a media event held at Blancos Lounge. The event was attended by local LG Mobile Communications executives, bloggers and press. Other differentiators LG is packing on its devices include longer lasting batteries and a thin profile.

The three devices launched will feature LG’s Quick Memo app which supports “handwriting” using your finger or by the use of a stylus. All the models will be sold with a stylus worth Ksh500 bundled, for a limited period.

Retailing at Ksh10,000, the LG Optimus L3 will come with Android Gingerbread 2.3.6 and is based on a Qualcomm Snapdragon S1 processor (800 megahertz). The phone has internal memory of 1 Gigabyte (though only 150 megabytes may be accessible). Distinguishable from other phones in this range is its 3.2 inch sized screen, advanced Bluetooth 3.0 and a 1500 milliampere hour(mAH) battery. Other standard features are 3G,WiFi, FM radio, micro USB and and a 3 megapixel camera. The phone has a single physical button at the bottom.

The Optimus L3 Dual has the same features as the L3, save a for a slightly larger battery at 1540 mAH and four keys at the bottom - menu, home, back and a SIM switching key. The phone supports two SIM cards and costs Ksh 11,000.

The L3 will be sold bundled with a 4 GB memory card.

At Ksh. 15,000, LG has the 9 mm thick Optimus L5 running Android’s second latest release, Android 4.0.3 Ice Cream Sandwich. Again, LG is coming with an Android 4 device at a low price point with most Android 4 devices costing above Ksh 20,000.  Other distinguishable features are a large 4 inch screen and a 5 Megapixel camera with flash and a 1500mAH battery and Near Field Contact (NFC) support. The phone spots a Qualcomm Snapdragon S1 MSM7225a processor (800 MHz). Standard features include 3G,WiFi, FM radio and micro USB.

At Ksh27,000 is the LG Optimus L7. The phone is less than 9 mm thick, spots a 1 Gigahertz Qualcomm Snapdragon S1 MSM7227a processor and runs Android 4.0.3 Ice Cream Sandwich. Features that stand out include 4 GB internal memory (3.8 GB accessible), 4.3 inch screen, NFC, Bluetooth 3.0, a front facing 1.3 MP camera and a large 1700 mAH battery. The phone’s main camera is 5MP with flash. Other standard features include 3G,WiFi, FM radio and micro USB. The phone also packs Digital Living Network Alliance (DLNA) which enables seamless connectivity with other devices including DLNA TVs.

The L7 will be sold bundled with a 8GB memory card.

The L5 supports High Speed Download Packet Access  (HSDPA) connectivity at up to 7.2 Mbps while the L7 features both HSDPA at 7.2 Mbps and High Speed Upload Packet Access (HSUPA) at 5.7 Mbps.

All devices come with a one year warranty. LG has a toll free customer care number and a repair center along Ngong Road.

Godfrey Ngure, LG Mobile Communications Marketing Manager for East and Central Africa says the L3 has sold 2500 handsets within its first two weeks in the market.


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