Online commerce is converging into a new retail experience in Kenya powered by mobile, social and digital innovation. In this new landscape, clients want a seamless and integrated payment solution that is instant and is devoid of complicated processes.
 

Announcing 3G Direct Pay mobile money advancement, Eran Feinstein Managing Director 3G Direct Pay said “We are pleased to pioneer online payments and shopping facilities in the region, which is key for business growth. We feel that both the merchants and the consumers are ready and eager to adopt these online and mobile payment services as internet access grows.”

“The East African market is extensive and clients are more dispersed than ever, hence the need to adopt online and mobile payment services to support vital regional operations,” Feinstein added.

3G Direct Pay provides an online payment platform that specializes in the travel market and they were the first to provide a payment engine to Air Kenya back in 2006 and many other travel agencies in the region since then. The company is able to offer real-time Mpesa and Airtel Money reconciliations to online transactions carried on their travel payment platform as a result of the database to database interactions they have with the two mobile operators.

The platform's advanced online mobile money solution debuts amidst build up interest in online payment modes in Kenya in a bid to speed up transaction processing. The revolutionary service will ride on 3G Direct Pay successful online shopping and payments service which serves more than 250 travel providers in Kenya, Tanzania and Zambia. Now businesses will be able to simply open their 3G Direct Pay account, link with Mpesa and Airtel Money after which consumers can make payments on a chosen websites using 3G Direct Pay enabled platforms.