HP are this Christmas banking on the popularity of local hip hop group P-Unit to push their music technology products in Kenya. At a brief launch of the "Get Yo Beat On" campaign today morning, HP announced that they have endorsed the three man group as the brand ambassadors. As digital music becomes an important part of entertainment, HP are running a music campaign this Charismas at the Yaya Centre, Nairobi to create awareness on products their music range and also drive sales.

The campaign kicked off on the 1st of December 2011 and ends on the 24th. Some of the available products include the Envy17 Pavillion Series, DM4, DV 6 and DV 7 laptops are based on Dr Dre audio series beats with an interactive and experiential floor.