Equity bank has experienced a phase of rapid growth and huge divided share. As per the investor briefings held at the Equity Center, Upperhill Nairobi, the bank has been a major player in the country’s microeconomic space which has seen an acceleration of the GDP growth rate from 2.7% to 6%. Agriculture, construction, manufacturing, tourism and financial sector are the major contributors to this increase.

In 2010 the bank performance saw a 34% increase customer growth i.e 4.4 million to 5.9 million. This is attributed to favourable agriculture conditions in the country, an acceleration of the implementation of Vision 2030 improved public & investor confidence on promulgation of the new constitution and ICT as an enabler to improved banking services.

Rated by Synovate as Kenya’s Top Brand bank in 2010, Equity bank is generating more cash than it can deploy. The bank operations have stabilized after massive rebranding, branch expansion, capacity building and using ICT as an enabler i.e level 4 data storage systems.

“We harnessed the growth in the customer number using our robust, high availability level 4 data center. The growth in deposits coupled with a strengthened treasury and trade finance department resulted in growth of investments in government securities and cash & bank deposits by 165% and 42% respectively," says Equity group CEO, Dr. James Mwangi.

The bank continues to focus on alignment to customer needs, business model and innovation such as the convergence with telecoms. Innovative products like M-Kesho, Orange Money and Yu-Cash together with introduction of agency banking. This in a way continues to generate and drive value while providing convenience and accessibility for the customer.