The Yahoo-Facebook Marriage: Social Networking Overload? Brennon Slattery, PC World (US)
Facebook's ongoing domination of the Web reached new heights when it paired with Yahoo to integrate updates, games, and more into the number two search engine. Now that Yahoo users can enjoy Facebook without leaving Yahoo sites (click on the screen cap to see a closeup of the new arrangement), Yahoo could experience a significant traffic surge. But is it enough for Yahoo to gain market share? And how much Facebook is too much?
What's the Package?For starters, Yahoo is rebranding its Yahoo Profiles feature as Yahoo Pulse, which is currently unavailable but expected to launch in a few days, according to the Wall Street Journal. Pulse will eventually exist as a hub in which Yahoo members can connect with others and post information about themselves. It'll also aggregate social network info, allowing users to browse Facebook data such as links to articles and status updates. Yahoo plans to add other social networks in the future. These integrations will spread across most Yahoo pages, including the Yahoo home page, Yahoo Mail, News, Sports, Answers, omg!, TV, and Music. Should Google Worry?
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